01
Leads vs. prospects
The difference between a lead and a prospect, and why it changes what you pay for.
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Free for licensed agents
Best known beats best. Here’s how to get known.
The Medicare Marketing Manual is my field notes on what’s worked for us, what hasn’t, and why. It’s free for licensed agents.
- 91 pages
- Field notes
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What’s inside
Five lessons from the field.
What’s worked for us, what hasn’t, and why.
02
A brand people call first
How to build a local brand so people call you before they call an 800 number.
03
Follow-up that happens
Follow-up that actually happens, so the leads you already have stop sitting.
04
Test before you bet
How to test a channel without betting the agency on it.
05
Active vs. passive
Active vs. passive marketing, and when to lean on each.
Peek inside
Real pages, not a teaser.
About the author
Justin Brock
Justin is a Marine Corps veteran and the CEO of Brock. He started in Tupelo, Mississippi, marketing inside a 50-mile radius and knocking doors, and he’s spent the years since teaching agents how to build a real book of business.
- Marine Corps veteranEight years in the U.S. Marine Corps
- AuthorThe Medicare Bible, the Medicare Marketing Manual and Purpose After Service
- FounderMedicareCon, Brock Bootcamps and Behind the Agency
- Forbes Finance CouncilMember, and creator of the GoGuruX agent platform
Who it’s for
Built for licensed insurance agents and agency owners who sell Medicare, or want to.
- Licensed insurance agents
- Agency owners
- Agents adding Medicare
The Medicare Marketing Manual
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