Yes, I’m going to bore you with an explanation of this age old saying before “splaining” something to you from my perspective.
If you grew up on a farm, you’d know that when you went out to the coop to load down your baskets, crates, buckets, etc. with eggs, putting them all in the same basket might lead to one drop screwing up your whole batch of eggs.
However, if you have 2, 5, 10 or more baskets full of eggs (or even half full for that matter), you’re diversifying your egg loss risk potential.
Yes, I love Facebook ads, and anyone who has followed me at all knows that. I am a big believer, but I want you all to know that’s not all we do.
We market locally through direct mail, television, speeches at rural development community centers and/or churches, billboards, etc. We have even had stints on radio and in the newspaper.
I market online through YouTube, Facebook, Google and various other banner advertising strategies and geofencing/geotargeting of which I am exploring more all the time.
We also telemarket Turning 65 lists and 67–78 lists and drop off free drug cards to businesses.
Now, I know that’s overwhelming for someone starting out. So, my advice is to do ONE thing initially and get really good at it. That’s my advice when picking a product and advertising.
Of course, you have to typically start with the cheaper avenues, but no one said this would be easy.
We actually started in reverse order… If you have additional questions, please let me know!