01
Open, Discover, Recommend, Decide
A four-step call flow with the key question for each step, so the client does most of the talking.
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Free agent training · For licensed agents
Don’t argue with an objection. Ask the next question.
The Mastery Manual is how we train Brock agents to run a Medicare call: mostly questions, a short recommendation and a clear ask. It’s built for the CMS marketing rules that take effect October 1, 2026. Free for licensed agents.
- 33 pages
- Agent training
- Instant download
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What’s inside
Every step of the call, scripted.
Word-for-word lines, compliance notes and real examples.
02
Rebuttals that ask, not argue
"I need to think about it," "I’m happy with my plan," "My daughter handles this," and what to ask instead.
03
Compliance built in
Scope of Appointment, the TPMO disclaimer, the needs review and no-cold-contact rules, with citations.
04
Product playbooks
Med Supp, dental, vision, hearing, hospital indemnity, final expense and annuity conversations.
05
Referrals and reviews
Scripts for referrals, annual reviews and complaint calls, so the relationship lasts past enrollment.
Peek inside
Real pages, not a teaser.
About the author
Justin Brock
Justin is a Marine Corps veteran and the CEO of Brock. He started in Tupelo, Mississippi, marketing inside a 50-mile radius and knocking doors, and he’s spent the years since teaching agents how to build a real book of business.
- Marine Corps veteranEight years in the U.S. Marine Corps
- AuthorThe Medicare Bible, the Medicare Marketing Manual and Purpose After Service
- FounderMedicareCon, Brock Bootcamps and Behind the Agency
- Forbes Finance CouncilMember, and creator of the GoGuruX agent platform
Who it’s for
Built for licensed agents who sell Medicare Advantage, Medicare Supplement and ancillary coverage, and want calls that close without pressure.
Agent training only, not for consumers. Always confirm current CMS and carrier rules before you use a script.
- Licensed Medicare agents
- New agents learning the call
- Agency owners training a team
The Medicare Objection and Rebuttal Mastery Manual
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